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Work Session   Item #:
Work Session Meeting
Proposed Revision to Danville Transit's Bus Advertising Policy.
Work Session Meeting: 04/02/2019
In an effort to promote Danville Transit services, the Transportation Advisory Committee approved revising the existing bus advertising policy to allow four buses to include advertisements for transit operations. This advertisement arrangement was not previously permitted, and approval was also received from Danville's bus advertising company to support this policy change. Information concerning this approved amendment is shared with City Council per Section 6.9 of the City Code of Ordinances, which identifies that the duties of the Transportation Advisory Committee shall include recommendations to City Council such policies, as passenger fares, route and schedule changes, capital projects and other issues pertinent to the mass transit system for consideration by the City Council.
The Danville Transit System has received very favorable comments concerning the Black History bus wrap that was installed in February. Due to the positive input received from the public about the bus wrap, City staff developed an advertisement to promote the Mainline Trolley service that could be placed on a different vehicle. However, use of buses to promote transit services was not permitted relative to the transit system's advertising policy. As a result, the Transportation Advisory Committee approved a recommendation to revise the advertising policy to allow for the use of four buses that could include transit service advertisements. An attachment shows a draft of the planned bus wrap to publicize the Mainline Trolley service. This advertising concept may also be used to promote the regional bus service that would be provided to Halifax and Pittsylvania Counties, subject to the approval of a state Demonstration grant.
Input is sought from Danville City Council regarding the Transportation Advisory Committee's decision to revise the bus advertising policy to allow for transit service advertisements.
Bus Advertising Policy
Mainline Trolley Bus Wrap
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